Getting the world to come to Google

The more consumers rely on touch-enabled, personal devices to find and access content for their TV, the more appealing the link between personal devices and the TV will be to marketers.

Standardizing the Second Screen

Content recognition technology has been around for a decade or more in various forms, including watermark detection and digital fingerprinting. But its purpose has generally been to enable various types of B2B content authentications or to trigger anti-piracy measures, not to enable interactivity.

In the digital living room, there’s something in the air

The next phase in the evolution of two-screen video is likely to focus on inverting the current relationship between the big screen and the little one. That is, tablets and smartphones increasingly will be used to acquire and playback content directly, from the internet, while relegating the TV to the subsidiary role of display device.

Today in Social

Chatting with GigaOM Pro research VP Mike Wolf, who’s just back from CES, I had some thoughts about social and interactive TV. We’ve both been watching that space for so long, we’re jaded. Does anyone really want connected TVs? Well, sure. The industry wants to target TV ads, and add interactivity to them, even if consumers couldn’t care less. That will drive connectivity and smarter, more flexible technologies into set-top bozes and TV sets themselves, as will demand for over-the-top access to Internet video. Meanwhile, second-screen social TV apps on tablets and mobile phones will teach programmers and developers what kind of interactivity consumers really want, and even serve up targeted advertising lite. But will that approach be a swift step toward connected iTVs, or will it prolong the inevitable transition? Check out this analysis from our colleague Paul Sweeting on the living room OS wars.