The personalized web is just an interest graph away

You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted and, perhaps, a lot more creepy.

Today in Social

I’ve learned my lesson. Put Pinterest in a headline and the world beats a path to your door. It’s way, way too early to call social curation a bubble. On the other hand, I’m not convinced that Pearltrees has a real plan. Companies like Twitter, Facebook and Google are much more convincing when they play the “interest graph” card. Rather than making users do all the work, but best opportunities in interest graphing is probably for third parties to glue them together across those sources. Especially since the big three don’t seem to be talking much.

How Social Commerce Really Works & Why

We have only just taken first steps towards what is real (online) social commerce. Ex-Googler and current Facebook product manager articulates this in a must-read presentation, How Your Customers’ Social Circles Influence What They Buy, What They Do and Where They Go. Take a look.

What Next for Last.fm, the Great Survivor?

In the four years since CBS bought online radio service Last.fm, the site hasn’t changed radically. Now, however, the London-based music service is looking for its second act — and product chief Matthew Hawn tells GigaOM what that might mean.

So What Comes After Social Commerce?

If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping. So it needs to be a more fun and social experience which gives an edge to companies that encourage deeper social experiences.