Pandora Files for IPO to Keep the Music Playing

Internet radio pioneer Pandora announced Friday it was filing for an initial public offering, hoping to raise $100 million through the sale of stock. Though saddled with a deficit, the company has seen incredible growth and has been a bright spot in the digital music industry.

Pandora Is Coming to Your Car

Net radio provider Pandora is preparing to move more aggressively into the automotive space, with deeper integration with car radios and controls on the horizon. Roughly half of Pandora’s mobile users are using their phones or iPod touches to listen to Pandora while in their cars.

Sun Sets on Satellite, But Premium Radio Plays On

Martine Rothblatt, founder of the company that became Sirius XM Radio (s siri), earlier this week expressed doubts about Sirius in its current incarnation, saying that the “better time for satellite radio was 10 years ago.”  While I’ve long argued that Internet radio would surpass satellite radio with the adoption of broadband wireless, and while that is indeed becoming the case, it’s besides the point. Sirius need not be confined to delivering content via satellite.
Albert Cheng, EVP of digital media for Disney-ABC Television Group (s dis), noted on a panel discussion on Tuesday that “ABC thinks of itself as a multiplatform entertainment company, with numerous distribution avenues, not simply a traditional broadcaster any longer.” Sirius needs to embrace a similar approach. Read More about Sun Sets on Satellite, But Premium Radio Plays On

Pandora Is Both Hiring and Firing

Pandora CEO Tim Westergren says ad sales are looking up and that the Internet radio company is bringing on more staff — in the same blog post in which he announces that the firm’s laying off 20 of its 140 employees due to the broader economic downturn.