A five minute Google outage equals a big dip in internet traffic

If there was any doubt about Google and its dominant reach on the web, then the five minute outage that took down all Google properties including GMail and YouTube on late Friday proved it for once and for all. Go Squared, which keeps track of web traffic, on its website noted that “the number of page views coming into GoSquared’s real-time tracking — around a 40% drop.” According to Deepfield, an Ann Arbor, MI based networking company, Google (not including its other properties) now accounts for nearly 25 percent of internet traffic on an average. “I’d say the overall impact was modest since the outage mainly seemed to impact lower bandwidth (but arguably more critical) services like gmail,” said Craig Labovitz, founder of Deepfield and added, “Specifically, the large volumes of Youtube traffic originating from distributed Google Edge Caches (GGC) do not appear to have been impacted in the same way.”

Fear of peers

There’s clearly plenty of user-experience mischief that can be made upstream of the last mile.

Tablets & TVs make online video go boom!

We all will watch 833 days of video every single second by 2016, and much of that video consumption won’t happen on the PC. Instead, we are seeing a huge growth of connected TV traffic, and video consumption on tablets is also skyrocketing.

Today in Connected Consumer

Perhaps not surprising to many, but Netflix now makes up nearly a third of total Internet traffic in North America. While the debate about the impact of OTT streaming services on bandwidth and how ISPs may react has been raging for some time, this may give new fuel to fears that many wireline ISPs will eventually create caps or tiering. This same conversation has been happening in the UK since 2008, when eye-popping growth of the BBC’s iPlayer started push many to consider bandwidth caps.

Internet Keeps Growing! Traffic up 62% in 2010

Internet traffic has grown 62 percent in 2010, after logging a handsome 74 percent growth in 2009. The growth in traffic is coming from non-mature markets likes Eastern Europe and India where traffic growth is over 100 percent. But what does it mean?