In what BusinessWeek is describing as “his first extensive interview on the subject,” Phil Schiller, everyone’s favorite Senior Vice President of Worldwide Product Marketing for Apple (s aapl), has defended Apple’s application approval process.
I’ve read through it a few times, and I’d hardly call it “extensive.” I think it’s more accurately described as “PR spin” more than anything else. Schiller’s opening salvo is actually an advertisement.
We’ve built a store for the most part that people can trust. You and your family and friends can download applications from the store, and for the most part they do what you’d expect, and they get onto your phone, and you get billed appropriately, and it all just works.
It’s obviously going to transmit good vibes to the majority of BusinessWeek readers (who likely weren’t even aware of an application approval process in the first place, never mind a problem with it) but it’s unlikely to smooth the feathers of frustrated, angry developers. See, Mr. Schiller not only defended the approval process, but said that developers actually like it. Read More about Apple Speaks: Schiller Defends App Store Approval Process