The agreement unveiled by ON Networks and AT&T yesterday isn’t just about web shows moving to TV, it’s another step toward seamlessly integrating your web video and television watching experiences.
To refresh, ON Networks will provide four of the online shows for use on AT&T’s (T) U-verse IPTV and HomeZone satellite services. At first blush, this is no big deal, since depending on how you look at it, there are already a few ways for online shows to make the jump from the Internet to the TV.
You can have a video podcast up on iTunes that gets downloaded to your PC and transmitted to your TV via Apple TV (AAPL) (or similar set-up). This, obviously, requires a PC, a transmitter and a TV (and you still have your cable or satellite box if you watch regular TV).
Last month, PodShow content was added to TiVo. This removed the computer from the equation and better integrated watching web video into your regular TV watching lifestyle — if you have TiVo (TIVO).
The ON/AT&T deal, however, takes us another step forward.