The service, previously known as “iOS in the car”, will bring Siricentric infotainment functionality to the dashboards of a wide variety of cars.
A developer has posted a video showing iOS in the Car functionality purportedly already present in iOS 7.0.3.
The screens look like a cross between Apple Maps and a traditional GPS.
Android will be hitting the asphalt by the end of this year, according to the new consortium.
Menu options in the iOS 7 beta show that AirPlay will be a part of the coming iOS in the Car feature that was lightly touched on at WWDC.