Does a Premier League bid make sense for Apple?

Apple might be looking to expand its live sports offerings through a deal with the English Premier League, a new report says. It’s an interesting proposition but not a cheap one: Sky paid £1.6 billion (around $2.5 billion) for its current broadcast rights.

Apple iTV: It’s about the experience, not content

Sterne Agee analyst Shaw Wu thinks Apple needs to get into the content game to make the iTV a winner when it launches. But the bigger opportunity might be where Apple plays best — in allowing content creators to develop their own apps on its iOS platform.