When Verizon announced its new shared-data plans, it should have enjoyed a big advantage over its archrival AT&T. Consumers had been demanding the right to pool data, and Verizon was the first carrier to deliver. Instead, Verizon fumbled, and AT&T has picked up the ball.
A little more than half of the projects on Kickstarter fail. But understanding those failures can help others avoid the same fate. So, I spoke to one of the founders of a failed project to understand what lessons others might be able to learn.