Jawbone is now selling smart home hubs and other connected goods

Jawbone launched Jawbone Marketplace on Wednesday, a site that lets users purchase devices and services that take advantage of Jawbone’s fitness tracking and data syncing capabilities.

Jawbone CEO Hosain Rahman said at Gigaom’s Structure Connect conference last year that he’d like to see Jawbone Up become a platform that other companies can built on top of. Jawbone Marketplace is an obvious step in that direction.

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Jawbone Marketplace will be primarily available through the web. Right now, it looks like a store selling a selection of popular connected products, including SmartThings Kit and Whistle, a dog tracker. It also includes virtual personal training apps from companies like Kiqplan, Fitocracy, and MapMyFitness.

Although you’ll be able to browse the Jawbone Marketplace through Jawbone’s in-app “App Gallery,” you’ll be sent to Jawbone’s website to complete the purchase. The products and services on Jawbone Marketplace are not cheap — Kiqplan’s “Slim and Trim” weight loss assistant is the least expensive at $19.99. Prices go all the way up to $199 for the SmartThings Kit.

Notably, none of these services require an Up device, but according to Jawbone, “the experience is made better if you have one.” Jawbone Marketplace products can work with the free step-tracking Up app. The Jawbone Marketplace includes information on how Up integration benefits these various services and devices, all of which are available on their own.

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For instance, Orange Chef, a smart food scale and app, can sync its food logs into the Up app. Whistle, a dog tracker that gained Jawbone integration last year, can connect to the Jawbone app so users can see their dog’s activity next to their own.

Some hardware that integrates with Jawbone are notably absent from Jawbone Marketplace. For instance, Nest works with Jawbone Up24 to set your home’s temperature while you sleep, but you can’t purchase a Nest from Jawbone Marketplace.

The full list of Jawbone Marketplace partners is below:

  • Automatic Accessory
  • LoseIt! Scale
  • Orange Chef Prep Pad
  • SmartThings Kit for Jawbone
  • Whistle Activity Monitor
  • Kiqplan
  • Fitocracy
  • FitStar
  • MapMyFitness MVP Membership
  • Sleepio