Do authors have to be social? No, but it helps

While some authors continue to remain aloof from their audience, others are discovering the benefits of connecting with readers via Twitter and other tools. And in a world where publishers are becoming less relevant every day, being comfortable with those tools seems like a wise strategy.

What If Everyone on Twitter Read the Same Book?

Social activity around books used to be limited to Oprah-style book clubs, but Jeff Howe — the author and journalism professor who coined the term “crowdsourcing” — wants to take that concept into the future by using Twitter to create the world’s largest virtual book-reading club.