Digital story-telling and the rise of the new publishers

In order to tell the story of Star Wars, George Lucas had to create a new technology company that was powerful enough to tell that story. The same thing has to happen in digital news publishing, industry experts discussed at paidContent 2012.

paidContent 2012: Just a few days to go

As much as things change, one goal remains the same: the creation and evolution of sustainable business models that will support quality media, entertainment and information across platforms — and paidContent 2012 is all about meeting that goal.