What makes a free trial work (or not)

Do limited time try-before-buying offers work for tech vendors? That’s the question Totango addressed in new research that shows that companies can boost their conversion rate simply by paying attention to the people who sign up and — shocker — communicating with them.

Tracky wants to be your one-stop collaboration shop

If you’ve ever found yourself frustrated over the need to constantly switch between collaboration apps, Tracky wants to be your savior. The Las Vegas-based company, which just raised $1 million in angel funding, is opening its platform to the public later this month.

Machines will help humans harness the power of social

Social is no guarantee of effectiveness in an organization because it creates unnecessary friction as people try to figure out how to work in new ways, according to David Gutelius, the Chief Social Scientist at Jive Software, speaking at the GigaOM Net:Work event.

Jive’s Proximal Labs Buy Signals Enterprise Big Data Push

Jive Software has announced it has acquired Proximal Labs, a supplier of machine learning and data mining software. The move shows Jive’s intent to expand its efforts at mining the enterprise social graph to analyze user behavior in order to assist companies in becoming more effective.

Companies Turn to Social Tools But Information Overload Looms

Getting companies to adopt online tools and social collaboration software is getting easier, but the hard part is making sure employees don’t give up on the tools in the face of an overload of information. That’s the next big battle in shifting the way people work.

Must the Future of Work Mean Information Overload?

As companies add social software to help employees work together more efficiently, and software makers add more and more social features to their products, there is a growing risk that workers could get overloaded, says Jive Software chairman and former CEO Dave Hersh.