Here’s what Facebook wants to do with 1,200 more employees

Facebook is growing its head count by as much as 14 percent according to a new Reuters report. It has 1,200 open job listings on its website, mostly for virtual reality roles with Oculus Rift. It’s also hiring for its drones, data centers, and Atlas advertising efforts. None of the roles mentioned by Reuters support Facebook’s core business: Its social media application. Facebook is pulling a Google, expanding into new industries to protect itself.

CEO Mark Zuckerberg placed a sizeable bet that virtual reality will be the next big thing in mobile computing when he bought Oculus Rift for $2 billion in March last year. That’s exactly what he told media, explaining, “When you put on the goggles, it’s different from anything I have ever experienced in my life.” Oculus has stayed pretty quiet since coming under Facebook’s purview, but Reuters analysts suspect the big staff up in positions like logistics and global supply management mean the company is getting ready to launch to the public.

If you don’t follow the company closely, you might be confused at the positions Facebook is hiring for to support its drone technology development: Roles like thermal engineering and aircraft electronics. Remember, Facebook’s big ambitious project to bring Internet connections to parts of the developing world? That’s what it hopes to use drones for, and it needs people with expertise in these areas to make that happen. If succeeds it will ultimately benefit Facebook. Reliable, fast internet in more parts of the world — the two thirds of the population currently without Internet — likely means far more Facebook (and WhatsApp and Instagram) users.

In the last few years, Facebook has moved quickly and deftly into these new business endeavors, not content to rest on its cooling social media laurels. It has grown largely through acquisition, snapping up separate, independent companies and product like Oculus, Atlas Ad Server, WhatsApp, and Instagram, instead of trying to build them from scratch. CEO Mark Zuckerberg is investing in Facebook’s future stability and growth, a smart move given the fact that its core social product has faded in relevance with younger populations. Eventually teens grow up and become the new adults, slowly decreasing Facebook’s power over time.

It needed to diversify to ensure its future.




Landing Your Dream Job in a Networked World

We no longer live in a world where you’re likely to land a dream job with just a snazzy resume; employers now want hard evidence that you know your stuff and can deliver great results. Here are some tips to help you land that dream job.

Ignite Your Passion in the New Year

It can be too easy to slip into the daily routine without thinking about what you love to do. What do you really want to be working on? Here are a few suggestions for finding ways to do what you love, and still pay the bills.

What Web Workers Want (And Feel They’re Not Getting Now)

Sure, your company might have neat job perks, but unless it can also compete on the basics, it’ll likely lose staff to the job opportunities coming their way every day. Here are the five benefits the web workers I know want in their next job:

Top 10 Ways to Answer the Question: What Do You Do?

Around this time last year, I wrote a post about how hard it was to answer the dreaded questions about what I do for a living when talking to family and friends during the holidays. It didn’t take long to realize that I wasn’t the only who dreads this question, based on the many comments.

To provide you with some holiday ammunition or just a little holiday humor, here are a few of my favorite stories from the comments last year.

Deanna Zandt:

“I often try to make a joke first, it takes the weird edge off for some reason.

Them: So what do you do?
Me: I don’t know…
Them: What?
Me: I don’t know. I get up in the morning, and there’s a laptop there, and I sit at it and type things… [drift off]
Them: Um…
Me: I’m just kidding. I’m a consultant who does online strategy and builds web sites. It’s a weird job and it’s a blast.” Read More about Top 10 Ways to Answer the Question: What Do You Do?

Apple’s New Map Team Job: What It Really Means

Apple (s aapl) has posted details on a new full-time position at its Cupertino headquarters for an iPhone Software Engineer who will join its newly created Maps team. On the job description web page, Apple says it wants to “…take Maps to the next level,” and “…rethink how users use Maps and change the way people find things.”

The current Mapping technology in the iPhone relies heavily on Google Maps (s goog), but some techpundits think that’s a relationship Apple is keen to see come to an end. After all, Apple and Google aren’t exactly on great terms any more. In fact, Apple’s relationship with former best-buddy Google has been demonstrably deteriorating over the last 12 months. So, on the surface at least, it seems Apple is distancing itself further from the search giant both with the creation of its own in-house Mapping team and, back in October, the acquisition of PlaceBase, a rival mapping service to Google Maps. Read More about Apple’s New Map Team Job: What It Really Means

More Employees Say They’ll Work Harder, Longer for Less

[qi:010] It was only a matter of time until the economic downturn started chipping away at the confidence U.S. employees harbored towards their job safety earlier this year. As employers have continued to make cutbacks over the last six months, more Americans say they’re willing to bite the bullet and make job concessions if it increases their job safety, Glassdoor, a Sausalito, Calif.-based startup, found in a recent survey. Read More about More Employees Say They’ll Work Harder, Longer for Less

Web Work 101: How To Respond to an Online Job Ad

581572_working_dayI’ve noticed that many new freelancers tend to be nonchalant when responding to online job ads. Maybe online applications appear more instant and casual when compared with the traditional alternative of showing up for a series of interviews. Even though applying for a freelance job online is fast, it doesn’t mean it’s easy. You need to consider several issues before rushing your application for a prospective project. Read More about Web Work 101: How To Respond to an Online Job Ad

GlassDoor Provides Online Community, Info-Sharing For Job Seekers

glassdoorlogoThe coupling of the current “post-web 2.0 era” with the ongoing economic slump would seem to make for a perfect opportunity for a startup like GlassDoor, a job-seeker and career community where you can find and share information about companies, careers and specific jobs, including details like pay and interview questions.

In using the site, it’s clear that there are a lot of potentially valuable tools and resources for job seekers within, but you have to be a little bit focused and savvy in digging them out…qualities that motivated job seekers need to have in any event! Read More about GlassDoor Provides Online Community, Info-Sharing For Job Seekers