The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century.
E-singles — stories somewhere between 5,000 and 30,000 words, usually nonfiction, and sold as inexpensive ebooks — are the format for our time. Here’s why.
The New York Times is launching an ebook publishing program with the e-singles startup Byliner, and will also publish curated article selections called “TimesFiles” with publishing platform Vook. The new partnerships mark the paper’s first real foray into ebook publishing.