One blog post says, “Not only is Data Science not a science, it’s not even a good job prospect.” Another says, “[T]here will always be a place for those who excel at solving ambiguous technological & business problems. And they’ll cost more than $30/hr.” Who’s right?
Mailchimp chief data scientist John Foreman came on the Structure Show this week to report on his recent trip to Disneyland. It turns out the Magic Kingdom does indeed use data to deliver a personalized experience — and we’re fine with it because it’s fun(ish).
On this week’s Structure Show we hash out why Microsoft, a software company, needs to weigh in on server design and Mailchimp’s data scientist on why we should watch what DisneyWorld is doing with your data.
Companies looking to integrate more data into their business decisions should start small and see what they have already, data scientists from PayPal, MailChimp and Import•io said at Structure:Europe 2013.