Startup Keen IO has a plan to become the premier platform for developers that want to analyze their data — a plan that doesn’t include being absorbed into the fold of a larger, less-innovative company. Now, it has $11.3 million from Sequoia Capital to help its cause.
Whether they’re building big data applications or just trying to gather some insights from their mobile apps, developers have more need than ever for analytics tools. It’s a good thing so many companies are building tools designed with developers’ needs and skills in mind.
German mobile analytics firm Adeven says that nearly two-thirds of software in iOS App Store are ‘zombies’ — thanks to a new tool that has counted 400,000 apps which get no downloads, are invisible to users and have no ranking.
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include 500 Startups, Data Collective and SK Ventures, said co-founder Kyle Wild.
The thinking behind Keen.io is pretty simple: No one should have to build their own analytics infrastructure, especially not mobile developers. So Keen built an analytics infrastructure for them — well enough to win over the judges at GigaOM’s Structure Launchpad competition on Wednesday.
Eleven startups building the “plumbing of the internet” presented today for the TechStars Cloud demo day, and the common thread running through them all was making it easier to build app-like products and services as well as an obsession with data. Plus one cool consumer startup.
