Earlier this week we sat down with Evan Krauss, the CEO of San Francisco-based Cuts, who seemed remarkably calm considering his upcoming release schedule. The online video editing service his team makes is supposed to go into private beta Friday, and public beta a week from then. The UI is still pretty rough, but he promised it’ll be tweaked before the thing ships.
UI notwithstanding, I’m pretty enthusiastic about Cuts. It’s less about the features and more about the stuff behind the scenes, which could be crucial to succeeding in a relatively small market where one of the other players has already been picked off (Jumpcut to Yahoo).
Though Cuts helps you add captions, trim video, and insert goofy sounds into a video, it does not alter the source. The Cuts player is basically a wrapper for an embedded video, and doles out your alterations mid-stream. The original is left intact back on the site it was uploaded to, and the view counter ticks up a notch. Users don’t have to upload a video, just point Cuts to Myspace, YouTube, Google, Metacafe, or IFILM (with more to be added).
That trick takes the violence out of the mashup, so it should make copyright holders and creatives happy. Or at least less upset.
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