Fingerprint Tech Waits for a Grand Entrance
It turns out the forces of change can’t be held back by crappy anti-piracy technology after all. Unfulfilled promises by Google (GOOG) to launch video fingerprinting technology on YouTube in order to prevent uploads of copyrighted content have had little effect on the rest of the industry. In the meantime, big media is adopting the tools of the trade to put more and more content online. And along the way, it’s learning that distributing programming encourages fans — while closing up programming encourages piracy.
But down the road, there’s still an opportunity for video fingerprinting technology to make content owners genuinely comfortable with online distribution. While we’ve found early implementations of audio fingerprinting have problems detecting piracy, the MPAA claims that recent tests have been quite promising.
We’ve seen a couple of developments on that front just this week: Santa Clara, Calif.-based Vobile, maker of the “VideoDNA” video fingerprinting and tracking product, said it had scored Gideon Yu — who is known for being chief financial officer of YouTube immediately prior to its sale to Google, and is currently CFO of Facebook — as a board member. Elsewhere, Paris-based Dailymotion said it was employing Ina, a digital image bank, to detect copyrighted videos on the French version of its site.