Klout is moving to target a slightly new audience with its latest product: businesses. Klout for Business will allow corporate customers to measure their company’s influence on social media, moving Klout away from just targeting consumers.
Companies are offering up social media and “web footprint” rankings on everything from celebrities to Supreme Court Justices. Some recent examples make one wonder if there’s a point to all this.
Thanks to the popularity of everything from social media sites such as Twitter to email to mobile phones, it’s easier than ever to get data about who’s connected to whom. With the right tools, we can apply it solve certain problems faster and easier than ever.
A new study has shown that highly popular Twitter accounts such as Barack Obama and Britney Spears may be inadvertently contributing to the swell of tweet spam — and that millions of users trying to increase their online influence may also play a major role.
Klout perks are about to get a lot better.
Social media are a great source of information on consumer sentiment, but the next wave of analytics in social media will be influence. It’s easy to ridicule your friends and co-workers who are actually concerned with their Klout scores, but this stuff matters.
Look under the covers of almost any data-focused web application — including Klout — and you’ll find Hadoop. It helps Klout accurately measure and score its users’ social media influence. But Klout also has another important, and very not-open-source, weapon in its arsenal — Microsoft SQL Server.
Klout, the San Francisco-based startup that measures people’s “influence” across a variety of social networks, has made its first acquisition with the purchase of Blockboard, a Twitter-like mobile app that functions as a community bulletin board for posting messages viewable to your neighbors.
Klout, the reputation-ranking service that recently confirmed a new round of funding, may not win the race to create a “PeopleRank” for the social web, but someone is going to do it — because the need to measure online influence is only going to increase.
Social startup Allthis found itself under fire this week for a viral marketing approach many people found spammy and invasive. But heinous though it is, its behavior is just part of a trend among new services to appropriate our online identities to power themselves.