Facebook just broke ties with two companies that helped it collect information about app revenues because they breached Facebook’s rules on using customer data.
Whether they’re building big data applications or just trying to gather some insights from their mobile apps, developers have more need than ever for analytics tools. It’s a good thing so many companies are building tools designed with developers’ needs and skills in mind.
Social and mobile analytics startup Kontagent has expanded its business to include a data-mining service powered by Hive, the SQL-like interface for querying data stored within Hadoop. It’s a smart move by the company, and one that other cloud-based analytics providers would be wise to replicate.
Kontagent on Thursday announced it has raised $12 million in fresh venture funding, bringing the company’s total VC investment to $19.5 million. The company says it’ll put the new money toward R&D on deep tech such as big data processing and predictive analytics tools.
Social gaming is at the forefront of the drive for real-time data, as companies like Zynga look for any information that will help them target users, and that in turn has created a market for analytical tools such as Kontagent and its “user-centric” data model.
Kontagent, an analytics platform for social applications that describes itself as “Google Analytics for the social web,” announced new features and an enhanced dashboard this morning, along with a new round of funding. The company says it now tracks over 50 million active users a month.