Update: for another lesson on the imperative of customer support, spend a few minutes studying Starbucks CEO Howard Schultz’s decision this week to close hundreds of stores nationwide for 3 hours in order to retrain Baristas in good customer service. The Wall Street Journal: Starbucks Closes Stores To Retrain Baristas (Photo credit, from WSJ: Kurt Wilberding)
Ben Yoskovitz is a very thoughtful founder, and we republish posts from his Instigator Blog here frequently. (See list at bottom). Yesterday, Ben put up an ode to his customers that is (OK) a tad mushy but, as always, material.
Ben points out an all-too-common shortcoming of cash- and time-strapped startups: a lack of attention on customer support. Maybe we’re overly focused on our code or our funding. Whatever the reasons, this is a weakness Ben argues — and therein lies a potential strategic advantage.
Of course it’s just good business to offer quality customer support. The fact that so few startups do so only compounds the value to you if you can:
Luckily for you, very few companies (especially startups!) provide anything remotely resembling quality customer support and so you can immediately use it as a differentiator…