The days of the cold call might be gone for salespeople. Actually, the days of the not-too-promising call might soon be gone, too. On Tuesday, a company called InsideSales introduced a new capability that infuses neural network technology (the basis of deep learning) into its products to help identify the best leads and even the best ways to approach them. However, scoring sales leads is becoming the new black. We recently covered a company called Infer that delivers a similar service, and companies such as Intel are even doing some of this internally.
To bring in more data on the IT products that enterprises use, HG Data is taking on $2 million in venture funding, pointing to the role big data can play in lead generation.
A lot of small business owners feel that there’s a cringe-factor associated with marketing. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate.
If you’re a small business owner or freelancer, you probably feel like you’re being pulled in about a thousand directions. Everything seems to be competing for your attention, and you can’t figure out what’s the most important priority for this very second. You have phone calls and emails to return, projects to complete, quotes to compile, and somehow, you have to figure out how to generate more business (that you really aren’t sure how you’ll keep up with).
At the end of the day, you feel spent, yet you don’t feel that you’ve made any real progress toward your goals. You’re left feeling frustrated, like you’re floundering and can’t find solid ground.
The good news is, it’s actually fairly easy to get out of this mess and start moving forward again. All it takes is laser focus and the willingness to let go. Read More about Pulled in Too Many Directions? Get Focused
Do you ever wonder what is keeping you from making progress toward your goals? Perhaps you’ve set up a schedule for yourself, outlining the things you need to do each day so that you focus on the most important tasks related to your business, but somehow, you still seem to be falling short. Maybe the solution is not in the lack of planning and foresight on your part, but rather the lack of clarity around the things that need to be done. Read More about Unambiguous To-dos: A Tip for Better Progress