Every second cord cutter has a Netflix subscription

Here’s another reason that Netflix really wants to be on cable boxes: 48 percent of all households without a pay TV subscription have Netflix, but only 36 percent of households who have cable or another form of TV subscription also subscribe to Netflix, according to a new study from the Leichtman Research Group. This divide also impacts engagement: 32 percent of all pay TV subscribers watch Netflix every day, but 53 percent of all cord cutters stream Netflix every day.

Some of this discrepancy may be due to other options. 62 percent of all pay TV households now have a DVR, which offers them another option to binge watch, and that number is up from 41 percent five years ago. And 59 percent of cable households have used their TV provider’s VOD service before, compared to just 46 percent five years ago.

But Netflix executives also think that it’s about ease-of-access. If their service was right next to TV networks like HBO and Showtime, then pay TV subscribers would be more willing to pay, and tune in more often, they believe. That’s why the company has been busy negotiating with TV operators to bring the Netflix app onto cable boxes. After striking some deals with smaller local operators earlier last year, Netflix announced a major deal with Dish last month that will bring the Netflix app to Dish’s Hopper DVR.

The big get bigger with the latest broadband growth numbers

Comcast added almost half of all new broadband subscribers in 2013, followed distantly by Verizon. While cable companies are still grabbing most new subscribers, telcos are gaining a bit of ground thanks to fiber deployments.

Cable still beating telcos at the broadband game

Cable continues to crush telcos when it comes to stealing broadband customers, according to data out from the Leichtman Research Group. The analyst firm noted that the U.S. market added 1.3 million new subscribers for a total of nearly 80 million subscriptions.

Why you’ll buy a new TV in the next 5 years

A few weeks ago, I wrote a post about how consumers will soon be buying more TVs, and upgrading them ever faster. After seeing the best that CE manufacturers had in store at CES, I’m even more convinced. But not for the reasons you might think.

The incredible shrinking TV replacement cycle

Those in the consumer electronics industry sometimes cite TV replacement cycles in the range of anywhere from six to eight years. But rapid adoption over the last five years suggests that low prices and new features are spurring consumers to replace their HDTV sets more often.

Thanks to cable firms, the U.S. adds 635,000 new broadband subs

Eighteen of the largest cable and telecom companies added about 635,000 net new subscribers during the third quarter of 2011, with a majority of the subscribers – 83 percent or 525,000 – coming from cable companies. This brings the total for the US to about 77.8 million subscribers.