Ever since I sat down with Reed Hastings, the CEO of Netflix (s NFLX), at our NewTeeVee Live conference this past November, I have a new-found appreciation for the Los Gatos, Calif.-based company and its plans to capture the video-over-broadband market. (Watch his conversation with Chris Albrecht and me, in which he talks about the broadband TVs, at the bottom of this post.) In his keynote, Hastings said:
We want to watch what we want, when we want, where we want, and discover the content how we want. So how well are we doing in the areas of “where,” “when,” “what” and “discoverability”? We’re about 15 percent of the way to “what you want,” 100 percent at “when you want,” 15 percent towards “where you want,” and 25 percent for “discover your want.” To get even farther we need a standard for connecting thousands of video web sites and many devices.
While the bulk of its business today comes from renting DVDs via snail mail, the company is preparing for the future and is signing up partners, such as set-top box maker Roku, that are embedding its Netflix on Demand service in their broadband devices. Netflix first introduced its instant streaming service for PCs in January 2007. Another of Netflix’s partners, LG Electronics (s LG), is going to announce a new range of “broadband HDTVs” that will essentially have a small tiny Linux-powered, Internet-friendly computer embedded in the back of the display and will be able to get video right off the Internet. Read More about Here Come Broadband TVs