OTT going live

At the National Association of Broadcasters convention in Las Vegas this week video streaming service providers were clearly preparing for a major expansion in the breadth and volume of content broadcast over-the-top.

Where to Watch the Tour of California

adobetourofcaliforniaLive video is a slam dunk for sporting events, bringing in major viewership via the Olympics and golf’s U.S. Open and basketball’s March Madness, and significant paying audiences for sports from baseball to basketball to hockey to cricket.

One sport that gets hardly any oldteevee love whatsoever is professional cycling, though there’s certainly demand for it online, with 3.4 million Tour de France video downloads last year. And so a group of Adobe (s ADBE) employees have teamed up for the third year running to make a live tracking dashboard for the Amgen Tour of California, which starts Saturday right in their backyard of Sacramento.

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