Betting on live and over-the-top

The importance “Sunday Ticket” to the AT&T/DirecTV deal underscores the degree to which the extent to which live streaming is starting to drive deals and investment in the over-the-top video space.

OTT going live

At the National Association of Broadcasters convention in Las Vegas this week video streaming service providers were clearly preparing for a major expansion in the breadth and volume of content broadcast over-the-top.

Facebook Gives Live-Stream Chat Add-On to Everyone

Facebook’s live status update stream alongside CNN’s live video stream of Obama’s inauguration was a seminal event in combining the web and TV. Sure, we don’t want to make too much of a simple topical stream of comments, but it’s a start.

Since then, Facebook has worked with content creators such as the NBA, the Jonas Brothers and the DEMO Conference to enable what it’s now calling a “Live Stream Box” on their own sites and Facebook pages. Today, it’s releasing the Live Stream Box to any site using Facebook Connect.

When the box is enabled, users will be prompted to log into their Facebook accounts from a page where they want to watch a live video broadcast. They will then be able to toggle between an “everyone watching” tab, which shows all global status updates submitted by people watching through the app, as well as a “friends” tab which just shows all their friends’ updates in real time. But without any filtering for relevant keywords and the like, it seems like it will be rare for relevant and personal commentary to find its way through. It’s not every day you watch a presidential inauguration alongside literally everyone you know.

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