The current frustration with cable is that it is still based on mass audience, has very little customization in its schedule and doesn’t encompass all video that is available. The next iteration of video programming will provide access to mainstream television programming along with web video.
Online calendaring site Live Matrix is finally being opened up to anyone who wants to know what’s happening on the web at any given time. The site, which was co-founded by Nova Spivack and Sanjay Reddy, currently indexes more than 100,000 unique events a week.
Live Matrix, founded by Sanjay Reddy and Nova Spivack, aims to index all the web’s events, including not just live video and audio webcasts, but also gaming events, auctions, events taking place in virtual worlds, tournaments, contests and product and content launches on other websites.
“The web is becoming a live medium — sales and auctions happen in time, product launches, chats with celebrities, live video events and audio, games, events in virtual worlds — there are a huge amount of scheduled things taking place,” says Nova Spivack, who recently sold off his semantic web search engine Twine to Evri. Now he’s setting out to create a massive programming guide to those live online events, called Live Matrix.
Spivack last year brought on Sanjay Reddy, who’d done corporate development at Gemstar-TV Guide and led its sale to Macrovision for $2.8 billion. Reddy knew from experience that TV watchers spend 10 percent of their time watching TV on the interactive programming guide (per set-top box data). The web has much more going on at any one time, but nothing like an IPG. Does that metaphor carry over? Check out GigaOM for the full story.
The web is now host to many live events — streaming video, virtual worlds meetings, online sample sales — but there’s no grid to tell us where it all lives and what’s on at any one time. That’s what Live Matrix wants to do.