EVP and chief digital officer Liz Schimel of lifestyle magazine publisher Meredith talks with me about Pinterest, unlimited magazines and the end of tech gender stereotypes in a backstage video at paidContent 2012 .
The biggest challenge for a media company like Meredith is shifting focus to consumer engagement across platforms, Meredith’s Liz Schimel said at paidContent 2012. Part of that means making the brands available on the right platforms, but not all platforms.
Meredith (NYSE: MDP) is continuing to build out its dedicated consumer marketing unit and has created a new role that’s designed to bring it…
