Treater nets $2.5M for just-because social gifts

Treater, a social gifting startup launching Wednesday, wants to use Facebook help people send impromptu, casual gifts to friends. The Washington, DC-based startup is also announcing that it has raised $2.5 million dollars.

Square gets into the loyalty game with digital punch cards

Mobile payment start-up Square is working to fill out its menu of services and today it’s revealing new loyalty, inventory, analytics and discovery tools for Square Register and Pay with Square, helping Square appeal to a wider number of merchants.

Signpost, the AdSense for local business, raises $3.75M

SignPost, a New York start-up, that helps craft online marketing campaigns for local businesses is getting more money to expand its efforts. Spark Capital is leading a $3.75 million Series A round in the three-year-old company.

Facebook buys Tagtile, continues to focus on mobile

Facebook confirmed that it has acquired customer loyalty service Tagtile, which helps merchants distribute rewards, offers and coupons to in-store customers via their phones. The deal follows the acquisition of Instragram this week and it shows that Facebook is looking at shoring up its mobile needs.

Loopt sales shows future of location is commerce

The future of location-based services is in commerce, payments and deals, said Sam Altman, founder of Loopt. He just sold his startup to pre-paid card provider Green Dot and is working on mobile payment products. That’s where he said location will have the biggest impact.

Kapture lets merchants reward users for sharing pictures online

Kapture, a new start-up from an original member of Qwiki, lets business reward users for sharing pictures about their establishment through their social networks. It allows merchants to leverage user generated content to help spread the word about their businesses and strengthen their relationships with consumers.

Shopkick teams with Visa to tie rewards to card purchases

Mobile shopping reward app Shopkick is realizing its full potential by tying into Visa’s payment processing network, helping close the loop on transactions and providing new incentives for users to make purchases. Users will now get rewarded not just for visiting a store but buying products.