Foursquare’s new, drastic redesign cements the app’s purpose: Local discovery, not check-ins. But will consumers flock to adopt the “new Foursquare”?
Foursquare is making a major push toward local search and discovery, recognizing that getting people to check into locations isn’t enough to grow the business — it’s all about local commerce.
Facebook is leaping into the local discovery and search market with an upgrade to its mobile Nearby feature, which will allow users to find relevant places based on social signals and other data. Nearby will pit Facebook against Yelp, Foursquare and Google.
Location-based social network Foursquare is rolling out its long awaited promoted updates, an advertising product that allows local and national businesses to push out specials, news and pictures to Foursquare’s more than 20 million users. It’s the start of Foursquare’s big monetization push.
Loku, a local discovery service, is launching its first mobile app and it starting first with an HTML5 mobile Web app with native apps to follow. The company believes that HTML5 has matured enough that it can power all its mobile apps.
ReachLocal announced it was shutting down Bizzy, a local discovery service, after it failing to get enough consumer adoption. By mid-November, the mobile app and website will be shut down, the company said in a blog post.