LocalResponse is taking location data from check-ins and combining it with implicit location information gathered from social status updates to create a targeted marketing platform that lets businesses reach consumers in real-time wherever they are. Today, they’re rolling out the engine for national brands.
ChoozOn, a start-up co-founded by a trio of former Yahoo executives, is launching a social network built around shopping and personalized deals that works hard to bring brands and consumers together. It will face tough odds going up against Groupon, Facebook, Google and others.
Four months after Groupon turned down Google’s $6 billion buyout offer, the search giant appears to have built what it couldn’t buy. The company has begun rolling out Google Offers, a new discount offer service that seems to be created in the mold of Groupon.
Wiley Cerilli saw the growing plight of restauranteurs, who were inundated with marketing options created by social sites, mobile apps and group buying services. Instead of launching another start-up aimed at tapping local merchant marketing dollars, Cerilli is trying to be the solution to the madness.