GroupMe launches group event planning service

GroupMe is looking beyond messaging with the introduction of Experiences by GroupMe, a new group event planning service that is launching in New York City. It’s part of GroupMe’s larger plan to influence local spending and get a piece of the local ad and offers market.

AmEx builds a mobile home for its social offers

American Express has been using social channels such as Facebook, Foursquare and Twitter to deliver offers that can be synced to a user’s card account. But up until now, there wasn’t one place to find and get recommendations on all those offers.

Foursquare looks to personalized offers to generate revenue

Foursquare plans to offer personalized coupons through a redesigned app in July, part of a larger effort to start making money through the location-based social network. The Wall Street Journal reported that Foursquare will allow merchants to pay for special placement of personalized local offers.

Does Skype have Groupon envy?

Skype’s purchase of GroupMe has largely revolved around the communications side of the deal. But a big component is also GroupMe’s plans to monetize conversations by presenting local offers and discounts that help people make group decisions in real time.

Google makes a deal for The Dealmap

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year.