Blazing fast networks, cheap silicon, always-on devices and a torrent of data will fundamentally change everything — how we consume media, how we work, and even who we are. We examined 10 areas that show how connectivity is profoundly changing the present and future of technology.
LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies.
LocalResponse, a targeted marketing company, has bought social TV start-up Philo as it looks to expand its service to TV check-ins. The company will soon be able to deliver targeted tweets to users as they watch a commercial on TV.
LocalResponse is taking location data from check-ins and combining it with implicit location information gathered from social status updates to create a targeted marketing platform that lets businesses reach consumers in real-time wherever they are. Today, they’re rolling out the engine for national brands.