Localytics gets $5.5M to help devs turn analytics into revenue

Mobile analytics provider Localytics has raised $5.5 million led by Polaris Venture Partners. The money will help Localytics launch a new automated mobile app marketing platform that allows developers to message their customers and encourage them to take certain actions or make purchases.

Apps get better at retaining users, iOS more than Android

App users are a flaky group, easily discarding apps in favor of the hot new thing. But new data suggests they are developing more loyal toward apps, abandoning them less frequently and visiting their favorite apps more often, according to app analytics firm Localytics.

Android fragmentation not so bad says Localytics

Android fragmentation is less of a challenge than it was two years ago, and developers shouldn’t be as concerned about it says Localytics. Data from both Localytics, and even Google, show this to be true. And Android 4.0 is a chance for a “fresh start.”

Devs: Want more in-app sales? Build loyalty first

New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a quick sell. Localytics found that loyal users generate 25 percent more in-app purchases.

iOS 5 already running on 1 in 3 capable devices

Apple revealed Monday that iOS 5 was already being used by 25 million iOS device owners, and now an upcoming Localytics study finds that 1 in 3 devices capable of running iOS 5 are already doing so, not even a week after its release.

For mobile in-app sharing, Twitter tops Facebook 3-1

Mobile app analytics firm Localytics found that 20 percent of all mobile apps have social integration through Facebook or Twitter. While Facebook is the most popular tool for social sharing, the average Twitter user drives three times more traffic.

15 Percent of Mobile Apps Launched While Offline

A mobile analytics firm found that 15 percent of app launches happen offline. That’s a fair amount of offline app launches suggesting that our wireless connectivity needs to improve and app developers might be well served by building in more offline use for their apps.

People Download Lots of Apps, But Many Get Discarded

App makers are quick to talk about downloads. It’s the most obvious metric for consumer adoption. But according to analytics firm Localytics, 26 percent of apps were only used once which means those download stats often mask the fact that many apps fail to catch on.

iPhones — They Only Come Out At Night

iPhone users tend to use their devices in the evening and on the weekends, reports Localytics, a Cambridge, MA-based start-up offering mobile analytics services. According to as study conducted by the company, the mobile app usage in the US peaks at around 9 pm EST on week days. Over the weekend, the usage is at its peek during afternoon and nights.
These findings are not surprising — during regular week days, many of us are busy working and more often than not, use the device to make phone calls or send text messages. The report says that iPhone “app usage on weekends and weekdays is both different in usage patterns and overall scale.”

The iPhone users typically generate 7% more traffic on the weekend than the average weekday. Saturday traffic ramps quickly from a morning low at 6:00 am to over 90% of peak usage by 11:00 am—and stays near the peak for the rest of the afternoon and evening. By comparison, weekday app usage is more concentrated in the evening with a slow ramp during the working day and a peak at 9:00 pm EST, when East Coast users are at home and West Coast users are commuting home.

In short, iPhone is still quite a ways off from becoming a “business” phone. The report also concludes that these heavy weeknight and weekend app usage could be interpreted as a sign that consumers may be willing to try more convenient devices than their laptops to entertain themselves, plan a trip, check sports scores and listen to music. No wonder Apple has big hopes for its iPad.