Get ready for this: Reddit had 56 billion pageviews and 731 million unique visitors this year, according to a post published on the official Reddit blog. Possibly even more remarkable: The site had more than 40 million posts in 2013, and the most-read post only had 3.6 million pageviews, meaning that a whole lot of activity came from the long tail. Maybe Reddit should change its tagline to “the 731 million front pages of the internet”?
Graphic design startup Walls360 has teamed with Zazzle to let consumers create and sell their own custom wall graphics via Zazzle’s self-service customization platform. With more than 10,000 designs already uploaded, the partnership reinforces the power of an on-demand, long-tail business model online.
Social reading site Goodreads says the primary way its users discover new books to read is through search.
Only about 30 percent of video assets on YouTube make up almost all video views on the site. Or, put another way: 70 percent of all YouTube videos are barely viewed at all. So does that mean that the dream of long tail content is over?
YouTube serves more than one billion video views per day, but half of them are from catalog content. The site also now claims to be the world’s second largest search engine, so better pay attention to your SEO.
The benefits of the long tail may go beyond selling large quantities of niche items. Having a comprehensive inventory makes your customers more satisfied and more likely to patronize you again, according to a new paper from Yahoo presented earlier this month.
Liz Gannes had an interesting post yesterday, in the wake of the Veoh bankruptcy announcement, with a great chart outlining the huge volume of funding that has flowed to video sites over the years and how that has panned out. As a document, the chart is an excellent indictment of the irrational exuberance — and folly — that attended the monies plowed into a handful of video sites.
But you’d be mistaken if you conflated this with an indictment of the health of online video more generally.
For that, a much more accurate picture was provided through recent comScore data on video viewership online. First, the comScore data shows consumption of online video doubled from December 2008 to December 2009. Second, that most viewing of online video (52 percent) takes place in the “long tail” — sites outside the top 25 video destinations.
YouTube and Hulu are frequently touted as the top destinations for viewing online video — but while those sites frequently top the lists for number of videos viewed online, it turns out that consumers spend more time watching videos elsewhere, according to comScore’s 2009 U.S. Digital Year in Review.
YouTube is still the dominant online video site, controlling about 26 percent of all time spent viewing videos online in December, according to comScore data. The next 24 top video destinations accounted for an additional 22 percent of time spent viewing videos online. That means the remaining 52 percent of time spent watching online video happens in the long tail of online video.
Bollywood, wrestling, anime, B-movies, art-house cinema, Asian action flicks and porn, lots and lots of porn — whatever you’re into, there’s bound to be a private torrent tracker for it somewhere. These private BitTorrent communities often work by invitation only and try to stay under the radar of both rights holders and the downloading masses. But does this exclusive approach to online piracy really work?
That’s the question three French researchers are trying to answer. Sylvain Dejean, Thierry Penard and Raphaël Suire from the University of Rennes infiltrated 42 private torrent trackers to figure out what made them tick. The trio published the results of its work in a new study titled “Olson’s Paradox Revisited: An Empirical Analysis of File-sharing Behavior in P2P Communities,” and the paper is good news for long-tail proponents and file-sharing enthusiasts alike.
Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBay-like auction to improve the way advertisers are matched to web publishers. Previously, Jim was president of AltaVista, and later, of Overture’s search division, which Yahoo bought for $1.6 billion in 2003. Jim talks to us about why he finally became a founder, why bootstrapping is not always the answer, and why sometimes co-founders need to part ways.
F|R: When did you first get the startup bug?
Barnett: Unlike some of your contributors, I’m a serial CEO. Historically, my passion and expertise has been taking entrepreneurial companies and scaling them into professionally-run companies. I did that with several companies, but ever since I was a kid I wanted to run a company from scratch.