UPDATED with new data from Trendrr, TiVo and GoDaddy. Who would have thought that passing the ball to the wrong guy can not only cost your team the Super Bowl, but also break Twitter? Yesterday’s surprise victory of the New Orleans Saints over the Indianapolis Colts caused a nine minute Twitter outage, according to Pingdom.com, as countless viewers tweeted like crazy when the Saints sealed the deal with a stunning interception by cornerback Tracy Porter.
The Saints weren’t the only winners on game day. Traffic to the web sites of Super Bowl advertisers surged, according to data from Akamai (s AKAM). The CDN reported that sites from advertisers that are also Akamai customers saw close to three times as much traffic right after the game than during the week leading up to the Super Bowl.