Louis C.K.’s new HBO special is on sale for $5, DRM-free, through his website
The first time that Louis C.K. sold a special for $5 through his website, he pulled in over $1 million in 12 days. Now he’s trying the model again.
Louis C.K.’s lesson for marketers: Honesty is the best strategy
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.
Portrait of (and podcast with) an artist entrepreneur: Marc Maron
Marc Maron’s popular WTF podcast is more than an entertaining listen; it shows how the artist-entrepreneur can harness the power of Internet distribution and community. In this audio interview, Maron talks about the lessons he has learned and where he fits into the media landscape.
Louis C.K. can’t stop the pirates
When he released his latest special straight to consumers and without DRM protection, Louis C.K. asked fans not to torrent the file. That didn’t exactly work as planned, and the special is already on The Pirate Bay. But does that mean his distribution experiment failed?