FiveStars has attracted the interest (and funding) of Menlo Ventures as it tries to sell its bare-bones loyalty program into small businesses across the U.S. and Canada.
Belly’s smartphone-based loyalty program is picking up a lot of traction with big chains like 7-Eleven, but Belly corporate success might be coming at the expense of its original small business customers.
Square’s retail finance ambitions led it to create its own prototype credit card, but the company killed the project off, according to Fast Company.
Verizon Smart Rewards launches on Thursday, giving customers points for common activities like viewing and paying bills online. Customers can then trade those points for merchandise discounts and dining and travel deals.
Apple is providing greater discounts to customers who spend $5,000 or more per year, according to a report.
Google is shutting off loyalty and gift card support in Wallet, giving customers until Aug. 21 to use up their balances. The company says its working on a replacement for the features.
Boston startup ByteLight’s ultimate goal is to turn a store’s lighting fixtures into a communications network, but for now it’s starting out small. It’s developed a countertop LED reader that can communicate with any camera phone.
Telecom veteran Susie Kim Riley lived in the mobile network core for 8 years. She’s putting that experience use with a new startup that is making mobile data a currency consumers can earn and spend.
Belly is offering a bunch of new tools to small businesses to help them amp up their loyalty programs and market to new customers.
Belly originally built its loyalty and marketing platform for local businesses, but it’s now gravitating toward big enterprise chains. McDonalds, Chic-fil-A, 7-Eleven and Domino’s are all running pilot programs of Belly’s service in Chicago.