For Hipstamatic creators, it has been a bitter sweet journey. The company was at the top of the world, making millions every year and then lost out to Instagram. Now the company is betting on curation to revive its fortunes with the new version of Oggl.
What does the future look like for Hipstamatic, the original darling of mobile photo shutterbugs eclipsed by Instagram? It’s embracing the social nature of the photo wars with Oggl, a new app.