There is a subtle genius to the latest iteration of Lucas Cruikshank’s popular (in some circles) manic online personality. While FRED evolves as a cross-platform property, the new series Figgle Chat, directed by Bobby Miller, gives his haters someone to cheer for.
The young people, they sure do love their Fred. The premiere of the Lucas Cruikshank-starring Fred the Movie on Nickelodeon drew in 7.6 million total viewers on Saturday night. And it’s all part of a massive marketing event that doesn’t care about platforms.
There were a lot of heavy hitters at our recent NewTeeVee Live conference: The CEO of Netflix, the CEO of Hulu, even the creator of the CSI franchise. But all the buzz on the show floor belonged to one precocious 15-year-old kid. He’s from Nebraska and his name is Lucas Cruikshank — but he’s better-known to millions of fans as the high-pitched character Fred, and he is mastering YouTube to maximize playcounts (and dollar signs) in ways big media companies can now only dream of. Read More about Cruikshank’s “Fred” Cranks Up Playcounts and Dollar Signs
We can safely say that 15-year-old Lucas Cruikshank, creator of the wildly popular Fred character on YouTube, is the youngest innovator that Giga Omni Media has had on its stage. Cruikshank, who has a Mac laptop and a blackberry, says one secret is to launch videos on Thursday around the time that kids get out of school. The buzz will pick up on Friday during school hours and on Saturday the show will often get the most views.
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Cruikshank says the hyperactive, weird Fred character is an exaggerated version of his younger brothers and a good perk of being a 15-year-old online video star is that seniors at his high school will talk to him despite the fact that he’s a freshman. Want to know what kind of a CPM he charges? Well, he’s not going to tell you.
YouTube sensation “Fred” (a.k.a. Lucas Cruikshank) is movin’ on up when it comes to web sponsorships. The high-pitched hyper-active character has a deal with 20th Century Fox and Walden Media to promote their upcoming film City of Ember, The Wall Street Journal reports.
Financial terms of the deal were not disclosed, but we know that the 14-year old Cruikshank has made a pretty penny from previous sponsorship deals. Read More about Fred Goes Hollywood with Sponsorship Deal