The new breed of e-commerce sites offers consumers ways to socialize and be entertained. But as Rags Gupta of Brightcove points out, these new new commerce sites are taking advantage of old principles. Their innovation comes from introducing them online.
In our fourth and final installment of the GigaOM Euro 20, we bring you the Wild Cards. Five companies that don’t fit the mold — some are surprising, some are risky, and some are largely unknown.