Magnify Lowers Pro Prices, Adds Ad & Content Partners

Video curation startup has lowered prices it charges its Pro Users to deliver and monetize their own videos, as well as those from partners. Magnify has also added new content partners, including Viddler, the Internet Video Archive and SevenLoad, and two new ad networks.

Vid-Biz: Time Warner Cable,, Virgin Media

Time Warner Cable Taps Microsoft Mediaroom for IPTV Test; it’s still unknown when the MSO will launch the test (possibly later this year) or how many homes will be involved, but people familiar with the project say TWC plans to apply what it learns in that pilot toward a larger IP video migration project that’s well underway. (Light Reading Cable) Introduces Real-time Bidding Marketplace; for online video publishers, the addition of real-time bidding is expected to provide access to a new channel of buyers, campaigns, and revenue, while maintaining control over the sale and pricing of their valued inventory. (MediaPost)

Virgin VOD Delivers 200M Views in 3 Months; the cable firm says that 2.1 million Virgin Media homes are now regularly using catch-up content drawn from the BBC, ITV, Channel 4, Virgin 1 and Living. (Broadband TV News) Selects Akamai as Exclusive Video Delivery Partner; video curation firm has chosen Akamai as the primary video delivery network for its 68,000 web video channels. (press release)

Sky High on 3-D; pay-TV giant British Sky Broadcasting has produced dozens of events in 3-D, and last month became the first multichannel provider outside of Japan to launch a 3-D channel, Sky 3D. (Multichannel News)

VOD Makes Up 6.9% of UK TV Viewing; commercial TV viewing has risen by over an hour a week since last year, to 18 hours 29 minutes — but more of that video is time-shifted or on-demand, which means users can skip the commercials. (paidcontent:UK)

Arris, Clearleap Team on VOD, Ad Delivery; Clearleap has reached a deal with cable technology firm Arris to combine the two companies’ technology for delivering both on-demand video and commercials. (Multichannel News) Moves to Wean Users Off Its Free Service has experienced tremendous growth over the past year, increasing its customer base by 270 percent in 2009. Now it’s looking to cash in on that growth, as it is taking steps to move the users of its free offering to a low-cost pro version of the service.

Magnify, which offers a platform for video distribution and curation, believes that now is the time for it to ramp up its business as a paid offering. To do so, it will upgrade all non-paying users to a “Pro” version of its service for 30 days for free. If they plan to continue with the Pro version, they can sign up for just $24.95 per month. But here’s the catch: if they choose not to upgrade at the end of those 30 days, Magnify will wind down the account.

In addition to nudging its free users to adopt a paid service, the Magnify will also be raising its paid rates by about 12 percent. Existing customers that are under contract for Pro or Enterprise services need not worry; the prices that they are paying will stay the same until the end of their contract term.

Read More about Moves to Wean Users Off Its Free Service

Vid-Biz: Dexter, Mobile, Spotify

Showtime to Launch Animated Dexter Web Series; Early Cuts is a forthcoming 12 part series premiering on Oct. 25 on (emailed release) Also with a new web series is Eduardo Sanchez, co-director of The Blair Witch Project, who is sticking with ghostly themes (albeit with a humorous twist) for ParaAbnormal. (

Warner Bros. Getting More into Mobile; studio creates new position and taps Natalie Farsi to expand mobile video services and more across the company’s divisions. (Variety)

Spotify Eyes TV Service; details about the move to the big screen almost nonexistent, but it will only be in Sweden at first anyway. (MediaMemo)

RealNetworks to Appeal the RealDVD Court Decision; ruling bars the company from selling its DVD copying software and set-top device. (Video Business) Adds Content Partners; video publishing and curation site to get content from Demand Media and Grab Networks. (Contentinople)

Vid-Biz: Dr. Horrible 2, Ovation, Widgets

Dr. Horrible 2 and Joss Whedon Digital Studio on the Way? Sequel to the smash web series will likely happen, according to creator Whedon, who is looking for $5 million investment for a new digital studio that would create for web series per year. (Tubefilter)
Google TV Ads Signs Ovation TV; the performing arts channel to give Google access to its ad inventory. (MediaPost)
Widgets or Browsers on Your TV; as television sets get connected to the net should they have full web browsing, or offer just widgets? (The Wall Street Journal)
Vevo Hires a Sales Chief; David Kohl joins the YouTube/music label video site from Nokia. (MediaMemo)
Starz Digital Media Titles on iTunes; content from Overture Films, Anchor Bay Films and Manga now available. (Multichannel News) Launches iPhone App; lets users shoot and upload personal videos to any Magnify-hosted channel. (TechCrunch)

Vid-Biz: Apple, Stream5, Silverlight

Apple TV Won’t Be Your Cable Box; Apple CFO Peter Oppenheimer says adding cable tuning to its set-top box “just doesn’t fit Apple’s business.” (Business Insider)
Stream5 Raises Funds; Munich-based online video company gets “seven-figure sum” from new investors KfW and angel Klaud Wecken and existing funders DuMont Ventures and Tiburon Partners. (peHUB)
Microsoft Officially Launches Live Smooth HTTP Streaming; also previews offline digital rights management in Silverlight 4 at IBC in Amsterdam today. (release) Signs Mediaite; service will collect videos based on keywords for the media news site and its sister pub (TechCrunch)
Rob Zombie’s Movie Goes VOD Before Theatrical; Starz Media to debut The Haunted World of El Superbeasto on pay TV VOD platforms on Sept.7, a week before the film’s release in theaters. (Multichannel News)
Cable Cos Lose Bid to Get Satellite Tax in California; the rush to get the 5 percent tax instituted ran out of time, will get postponed at least until next year. (The LA Times)
More than 99 Percent of U.S. Homes Able to Receive DTV; at the end of August, only 710,000 homes could not receive digital signals. (Nielsen)

Vid-Biz: Google, DTV, Redbox

Italian Judge Gives Google Case the Green Light; suit against Google over a video of a disabled teen being bullied not thrown out; next step is a procedural hearing on March 17. (USA Today) See our previous coverage.

So Far, So Good for Early DTV Switchers; calls from consumers are more about setting up their new converter boxes than being taken by surprise. (Broadcasting & Cable)

Universal Fights Redbox’s Lawsuit; studio won’t provide its DVDs to the dollar-rental kiosk company; Redbox sued, Universal filed a motion to dismiss the suit. (The Hollywood Reporter) Partners with; Magnify will provide video encoding, a custom video player, video discovery and curation for the magazine. (release)

Analyst: YouTube Selling More Ads to Bigger Advertisers; survey from Piper Jaffray analyst Gene Munster says YouTube running more in-video ads than it was previously and that bigger brands like Adidas and Disney are participating. (paidContent)

Watch Analog TV Being Shut Off; Orlando artist Brian Feldman gathered a few old TV sets and videoed them as the analog signal was turned off. (Lost Remote)

Vid-Biz:, AT&T, Jathia Raises $750K; Innovation Ventures led this Series A1 round for the video publishing company. (Silicon Alley Insider)
AT&T’s Viral Series Not So Viral; Lost in America stars iJustine, but is not attracting lots of eyeballs. (Advertising Age)
Open-Source Movie Lets Fans in on the Action; footage from Jathia’s Wager will be uploaded and fans can edit together their own version of the movie. (io9)

Universal Music Group Hooks Up With Meebo; agreement will deliver ad-supported videos from UMG acts like Kanye West and Ludacris to the online chat platform. (release)
Hulu Adds to HD Gallery; episodes of The Office, 30 Rock and Heroes now streaming in high-definition on the site. (Broadcasting & Cable)
Dori Media Group Taps Kaltura; open-source white-label video service to power, a new social network dedicated to telenovelas. (emailed release)