Get ready for Epic Rap Battles to come to Disney World any day now: Disney has officially acquired Maker Studios for $500 million.
LA-based YouTube network Maker Studios has raised an additional $26 million, bringing its total Series C funding round to $62 million. The company will use the funds to expand its international presence.
It’s official: Maker is buying Blip, and wants to keep the site alive, in part to make use of its distribution partnerships.
Blip Networks, which transformed itself from a generic YouTube alternative to a platform for serialized online video, is being bought by one of YouTube’s biggest networks of publishers.
Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow?
Maker Studios will team with the hip-hop legend to produce exclusive content for his popular YouTube channel, WestFestTV. Snoop Dogg adds even more star power to a maker roster that already includes such YouTube heavyweights as Ray William Johnson and KassemG.
Think reality TV is saturated with product placement? Meet Escape Routes, which uses large amounts of screen time to sell you on the Ford Escape. But there is some interesting digital innovation involved — in the structure of the show and in the casting.
As YouTube’s self-made stars have grown in popularity, a number of companies have been founded to maximize their online influence across multiple platforms. Here’s an overview of those working behind-the-scenes on big deals for Ryan Higa, Annoying Orange, ShayCarl and Mystery Guitar Man.