“Mapple” Lampoons the Cupertino Faithful on The Simpsons

Apple fans found their beloved company satirized Simpsons-style last night. The latest installment of the Fox cartoon featured a “Mapple” store in the beginning of the episode, a tech store where hip, young t-shirted employees take brand loyalty very seriously and display an inordinate amount of devotion to their bespectacled leader. Sound familiar?

The Mapple Store bears an uncanny resemblance to the 5th Avenue Apple Store, with the exception of being in Springfield’s Mall and not New York City. Lisa is amazed at the MyPods, MyPhones, and the Braniac Bar, where smug customer service representatives deal with Comic Book Guy’s complaints about the latest Mapple OS. Homer is intrigued by the dream-fueled, imagination-powered MyCube, whose function isn’t entirely clear, and which glows to show you that it’s not on.
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