Vid-Biz: Widevine-Verimatrix, Qik, Lionsgate

Widevine, Verimatrix Settle Patent Dispute; Under the settlement, Widevine granted Verimatrix a license to the two asserted Widevine patents and their foreign counterparts. (Multichannel News)

Qik Comes Built-In to the HTC EVO 4G Android Phone; not only will Qik work on the new HTC EVO 4G, Sprint’s WiMax phone, it will come pre-installed on each one. (TechCrunch)

Lionsgate Board Rejects Icahn’s Revised Takeover Bid; the studio’s board of directors voted unanimously to reject activist investor Carl Icahn’s hostile takeover bid for control of the company, and urged its shareholders to follow suit. (Digital Media Wire)

March Madness Video Player Runs MLB Footage; From 3 p.m. to 4 p.m. ET yesterday, people who visited the on-demand site were greeted by a testing session that intermittently streamed content being put together by the MLB Network at spring training ballparks in Arizona. (ClickZ)

Big Cable Joins the Broadband Stimulus Fray; Comcast, Time Warner Cable, Cox Communications and the NCTA are putting their weight behind a coalition seeking more than $52 million to drive high-speed Internet adoption. (Light Reading)

Cablevision Licenses RealD Format for 3D Content in the Home; the delivery of RealD Format content is compatible with Cablevision’s current HD broadcast and on-demand systems and works with existing HD set-top boxes. (press release)

Break Media Sees Data as Display’s Savior; company signs deals with BlueKai and eXelate to learn more about its audience, optimize ad sales for sites like (Adweek)

Millions Tune in for March Madness Online Live Stream

Three million people used the March Madness On Demand video player to catch the first round of the NCAA Men’s College Basketball Championship online yesterday, according to a press release sent out by CBS Sports (s CBS) today. Sports fans watched a total of 3.4 million hours of live streaming video and audio online yesterday, 20 percent more than in 2009. And the most-watched game even saw 50 percent more traffic than last year’s most popular first day face-off.

We’ll leave it to others to speculate how much of a productivity killer March Madness is, but the fact that CBS saw its biggest spike in traffic in the hour after 2pm Eastern — 533k streaming hours for the full hour, with a peak of 147k streaming hours between 2:45 and 2:59 p.m. — suggests that the championship may actually be an ideal lunch time companion, at least for us West Coasters.

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Video: A Basketful of Live March Madness On the Nexus One

Trying to watch March Madness on a Google Nexus One? Just imagine if you had the Adobe Flash 10.1 beta installed. Actually, there’s no need to dream it — just watch the video demonstration and see if you think it’s a slam-dunk.

March Madness: Coming to a Laptop Near You

March Madness is kicking off with its opening round game today, and CBS (s CBS)  is getting ready to live stream all games online starting with the first round on Thursday. The network has already made $37 million and sold all of its ad revenue for March Madness On Demand, AdAge is reporting. However, other sites could also profit from the NCAA Men’s College Basketball Tournament, as almost half of its audience will follow games and scores online, according to a new report from Unicast.
As it turns out, March Madness is very much a two-screen experience for many viewers, with live streaming only being one of many parts to the puzzle. Eighty-three percent of its audience will watch it on TV, 44 percent will follow the tournament online and 10 percent will use a mobile device. Sports sites like (s DIS) and Yahoo Sports (s YHOO) should see a lot of traffic from fans trying to keep track of the scores, but the official CBS live stream at will see its fair share of users as well: 54 percent of the March Madness online and mobile audience actually wants to watch games in real time.
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8 Elite Mobile Methods to Watch March Madness

Here in the U.S., March Madness is upon us. The three week national college basketball tournament brings out fans from all walks of life, but how does one keep up with the action? These eight mobile methods work on phones and computers from the first tip-off.

Vid-Biz: CBS Sports, TubeMogul, AnyClip

CBS Scores $37M Beyond TV With Help of March Madness; CBS Sports is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales. (AdAge)
TubeMogul Expands Into Ad Sales; the analytics startup has been building out its own video ad network over the past year, testing roughly 100 campaigns with big-name advertisers such as 20th Century Fox, Coke, Nestle and Kmart. (MediaWeek)
AnyClip Opens Its Quote Database for Movie Buffs; the database currently includes up to 5,000 quotes and tags from 2,000 of the top-growing films, and it plans to add another 3,000 by the end of the next quarter. (VentureBeat)
Hundt: Internet Is the New Broadcasting, Cable; Former FCC chairman Reed Hundt says broadband plan will mark net as the new common medium for video distributioon. (Multichannel News)
ITV HD to Launch Next Month; ITV has decided to make its HD channel available on Sky+ HD and Virgin Media V+, just in time for the football World Cup that kicks off in June. (Tech Watch)
Roundbox Buys IP Of ‘TV Companion’ Dashboard Startup Jacked; Roundbox says it will integrate Jacked’s technology into its ‘mobile broadcast suite’—which is used by broadcasters to deliver content, like video and TV listings, onto mobile devices. (paidContent)
iPhone Changes Expectations of TV; Viewers are increasingly demanding in how they watch video, which means there’s no longer a simple argument between ‘lean back’ TV viewing and ‘lean forward’ interactive-type video consumption. (Tech Watch)

Where to Watch March Madness Online

March Madness, baby! If you didn’t already have a good reason to drive down to Costco (s COST) and pick up a huge new TV, this is it. Of course, that shiny new flatscreen won’t help you much for those games airing during office hours, but there is hope. The good thing about the NCAA Men’s College Basketball Tournament is that all games will be available online and on your phone in real time.
And no, you won’t have to jump through any annoying registration hoops like with the Olympics. In fact, there are so many options to to join in on the fun that we decided to compile a handy little guide for all your March Madness needs.
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