MMOD By The Numbers: First Round Viewing Exceeds All Of 2007
Some stats from the first two rounds of the most accessible March Madness on Demand offered by CBS (NYSE: CBS) and the NCAA:
— Hours stre…
March Madness: CBSSports.com Adds Highlight Mash-ups
One more social media twist for March Madness ’08 as we hurtle towards Thursday … Fans will be able to make their own highlight mash-ups s…
CBSSports.com Opens March Madness On Demand Video For Easy Access From Any Site
Seeking more online viewers for games and ads, CBSSports.com and the NCAA are announcing a “developer platform” for March Madness on Demand.…
CBSSports.com Changes March Madness Game Plan: All Games Through Final Four, No Blackouts; Facebook
In a switch from its previous policy, CBSSports.com and NCAA.com will show all 63 of the NCAA Division I Men’s Basketball Championship games…
MMOD: First day; First Stats; First Look
The hype-a-thon — yes, I’m a willing participant — know as March Madness is nearing the end of its first day, which means CBS (NYSE: CBS)…
CBS Serves More Than 1.2 Million March Madness Feeds In First Five Hours; So Far, So Good
CBS (NYSE: CBS) risked its sports and digital reputations on being able to deliver a seamless, online viewing experience for March Madness.…