Random House launched custom magazines on Flipboard for two of its bestselling authors, George R.R. Martin and Margaret Atwood.
Two startups that publish original longform journalism are experimenting with subscriptions that give readers access to all of their titles for a set monthly fee. Byliner is offering its stories through an HTML5 website, while Atavist is offering in-app subscriptions.
Community writing site Wattpad is publishing its first serial. Cowritten by Margaret Atwood and Naomi Alderman, “The Happy Zombie Sunrise Home” will be posted on Wattpad’s site through January. Unlike Kindle Serials, it is free.
Margaret Atwood may be a literary legend, but she isn’t resting on her laurels — instead, she is working with the online writing community at Wattpad to encourage new writers, and crowdfunding a new platform for artists called Fanado.
While some authors continue to remain aloof from their audience, others are discovering the benefits of connecting with readers via Twitter and other tools. And in a world where publishers are becoming less relevant every day, being comfortable with those tools seems like a wise strategy.
Plenty of authors take to Twitter to promote their new books, but few of them have the stature of Margaret Atwood — and even fewer of them take to it the way the Canadian fiction writing legend has. She says it’s like “having 33,000 precocious grandchildren.”