takes its cord cutting DVR to Kickstarter

The cord cutting DVR just went up for pre-sale on Kickstarter, where the company is joining a growing number of hardware startups peddling its wares before they’re even manufactured. Mark Ely told us that Kickstarter gives him invaluable market intelligence.

A first look at’s HTML5 app is targeting cord cutters with its low-cost, bring-your-own-storage DVR that’s slated for release by the end of spring. We have the first screenshots of the HTML5 app that the company will use to target Boxee, Google TV and other connected devices.