Zynga has hired Don Mattrick as its new CEO, replacing founder Mark Pincus. The stock has jumped almost 20 percent in two days. Everyone believes that things will get better — that is, everyone except me. Let me explain why I don’t buy the PR spin.
Zynga’s share price soared as CEO Mark Pincus announced he would step aside from the lead role.
Zynga continues to struggle and lowered expectations for the upcoming year as it has seen underperformance in some games and its OMGPOP acquisition.
Game-maker Zynga is on the ropes and some think online gambling will give it a means to survive. But given that it’s late to the game and the messy laws governing American gambling, Zynga may have to fold its cards instead.
Zynga like many of its big web counterparts is grappling with the shift of consumers to the mobile platforms. Lack of mobile monetization opportunities are only part of the problem for the company that is beholden to Facebook and desktop-web for its growth and revenues.
Statistics suggest that a third of Draw Something‘s active users have deserted the game in just a month — bringing into question Zynga’s actions and judgment since deciding to purchase maker OMGPOP for $200 million.
Facebook shared some financials earlier this week as it heads to an IPO. Joined-at-the-hip Zynga reported, too — but its execs had to talk to investors since it’s already public. What do the numbers have to say?
About two weeks ago, I sat down with Zygna founder and CEO Mark Pincus to discuss the importance of mobile gaming to his company and evolution from Mark the entrepreneur to Pincus the CEO of a company that is valued at billions by Wall Street.
Facebook games maker Zynga plans to raise $1 billion (£630 million) in its initial public offering, valuing the fledgling internet firm at…
Zynga’s executives and early investors are set to reap a windfall when the social gaming company goes public. But the hefty payouts have alr…